How apropos to stumble upon a clip of this funny movie (Shallow Hal) to make today’s point.
I’m sure most of us at one time or another has seen the movie starring Jack Black (Hal Larson) as the superficial, modelesque obsessed man who only sees a woman’s physical beauty instead of their inner beauty. Of Course, as fate would have it, he runs into the famous Life Coach and Self-Help guru Tony Robbins, whom, while stuck in an elevator, hypnotizes Hal into recognizing only the inner beauty of women.
The question lends itself, how does this relate to everyday business?
If you want to be a LEADER, then you need to be credible. In order to be credible and accomplish that, you need to know whom you are talking to, whether it is a single individual or an entire audience. If you are presenting yourself or your message in a superficial manner, then you are not going to come across as real or authentic.
Listen very carefully, I’m the guru today and you are my shallow Hal. Let me hypnotize you into believing two very important things…
In order to be successful, the person on the other side of the table needs to BELIEVE and FEEL within themselves that you are being sincere, honest and have their best interest at heart. Then and only then do you have the platform to demonstrate that you are the expert in the field, and in turn they will buy you and what you are selling.
The reality is, in our ever-changing society where everyone is looking towards the Internet or technology in order to satisfy their every desire, the truth is, people are craving the basics. The one on one, face-to-face real person interaction, in order to confide in someone they truly feel comfortable giving their business to, but most importantly, trust to get the job done. The competition is so small. With all of the call centers in other countries and all of the commerce done over the internet, more and more high powered individuals are craving the REAL sales professional. Not some call center operator or superficial idiot on the other end of a internet connection.
Dare to be different, stop trying to follow a script, take control of your sales process and demonstrate in all areas of your life that you are the rainmaker. That you are the true professional in your world. That at the end of the day the people you meet not only want to do business with you, but they NEED you in their lives.